‘Ghost in the Shell,’ ‘Attack on Titan’ and ‘Blue Lock’ IP Lands at Dentsu in New Kodansha Partnership for the Americas (EXCLUSIVE)
Dentsu has struck a partnership giving clients in the Americas access to a broad swath of anime and manga intellectual property owned by Japanese publisher Kodansha Ltd., including “Attack on Titan,” “Ghost in the Shell” and “Blue Lock.” The agreement positions Dentsu as the cent
This is a big deal for fans of anime and manga in the Americas, as Dentsu has partnered with Kodansha to bring popular IPs like "Ghost in the Shell," "Attack on Titan," and "Blue Lock" to a wider audience. For those who may not be familiar, these titles have gained massive followings worldwide, with "Attack on Titan" being one of the best-selling manga series of all time and "Ghost in the Shell" being a pioneering work in the sci-fi anime genre.
The partnership makes sense given the growing demand for anime and manga content globally. Dentsu, a leading advertising and marketing services company, is well-positioned to leverage this trend and help Kodansha tap into the lucrative US market. With anime and manga continuing to influence popular culture, from fashion to music to film, this deal has the potential to bring these iconic characters and stories to an even broader audience.
What's next to watch is how Dentsu plans to activate these IPs and what kind of marketing campaigns they'll create to promote them. Will we see more live-action adaptations, merchandise, or experiential events? As the anime and manga fandom continues to grow and evolve, it's clear that Dentsu and Kodansha are betting big on the power of these beloved characters to connect with fans in the Americas. Keep an eye on this space for more developments and get ready for some exciting collaborations!
Originally reported by variety.com. VeniceNews adds analysis for culture, style & media readers.