Good Formats Brings Two U.S. ‘El Rosco’ Pilots to Mipcom
Valencia-based Good Formats is presenting two U.S. pilots of the long-running European word game “El Rosco” at Mipcom, targeting North American buyers for the first time. Produced in Los Angeles, “Run the Ring” is a half-hour English-language version, while “El Rosco” runs for an
Good Formats is making a strategic move by bringing two U.S. pilots of "El Rosco" to Mipcom, a major international television market. This marks the first time the company is targeting North American buyers with this popular European word game show. By producing the pilots in Los Angeles, Good Formats is likely trying to tailor the content to appeal to American audiences and tap into the lucrative U.S. market.
The fact that Good Formats is presenting two different pilots - a half-hour English-language version called "Run the Ring" and a presumably longer, more faithful adaptation of "El Rosco" - suggests that the company is experimenting with different formats to see what works best for U.S. viewers. This approach allows Good Formats to test various approaches and gather feedback from potential buyers, which can inform future production decisions.
As the television industry continues to evolve and global formats become increasingly popular, it's worth watching how "El Rosco" and its variations perform in the U.S. market. Will Good Formats' efforts pay off, and will "El Rosco" or "Run the Ring" resonate with American audiences? Keep an eye on Mipcom and future industry events to see if these pilots generate buzz and lead to a pickup by a major U.S. network or streaming platform.
Originally reported by variety.com. VeniceNews adds analysis for culture, style & media readers.