‘The Remarried Empress’ Becomes Most-Viewed Local Original Premiere Ever on Disney+ and Hulu
Korean fantasy romance “The Remarried Empress” has set a new high for Disney+ and Hulu. Based on views across the three days after its Nov. 3 launch, it is the biggest premiere ever for a local original on the platforms worldwide. The series is also the No. 1 Korean title premier
The success of "The Remarried Empress" on Disney+ and Hulu marks a significant milestone for the platforms, particularly in the realm of local original content. With its premiere drawing in the largest audience ever for a local original series on the platforms worldwide, it's clear that Korean content continues to resonate with viewers globally. This achievement underscores the growing appetite for international storytelling and the importance of catering to diverse tastes.
The fact that "The Remarried Empress" has become the No. 1 Korean title on Disney+ and Hulu also speaks to the platforms' strategic focus on expanding their offerings of Asian content. As the streaming landscape becomes increasingly competitive, services are looking for ways to differentiate themselves and attract new audiences. By investing in local original content, Disney+ and Hulu are positioning themselves to capture a larger share of the market, particularly among viewers in Asia and beyond.
What's next to watch is how Disney+ and Hulu will build on this momentum, particularly in terms of their future slate of local original content. Will they continue to prioritize Korean dramas, or will they explore other genres and formats? Additionally, how will other streaming services respond to the success of "The Remarried Empress," and what implications might this have for the broader streaming industry? As the market continues to evolve, one thing is clear: local original content is here to stay, and Venice is eager to see what's next.
Originally reported by variety.com. VeniceNews adds analysis for culture, style & media readers.